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How it works

From your free check to your first report.

Here is each step, what you do and what we do. You check everything before it goes live.

Get my free website checkWhat the free check looks at
A weekly lesson booking calendar open on a laptop
Stock photo

01 · The 4 steps

Four steps. You check each one.

The same 4 steps as on our home page, in more detail.

  1. 1
    Step 1 · Today

    Free check

    Send your website and email. You get a short, plain-English check by email.

    You do
    • Fill in 2 boxes: your website and your email
    We do
    • Check 7 areas of your website from the outside
    • Nikhil reads your check before it is sent.
    • Email it to you, within one business day
  2. 2
    Step 2 · Weeks 1–4

    Your site and ads get built

    Everything gets set up in about 4 weeks from your first call. You check each part first.

    You do
    • Tell us your services, prices and hours
    • Look at each part and say yes before it goes live
    • Manager access to your Google Business Profile, Google Ads, Google Analytics, Search Console and domain (DNS). You stay the owner of every account.
    We do
    • New website with online booking + payment
    • Chat on your website
    • Google Business Profile (your Google Maps listing) set up
    • SEO: we help Google show your website
    • Social media pages set up
    • Google Ads set up
    • Google Analytics + call and booking tracking
  3. 3
    Step 3 · Ongoing

    Your ads get tuned

    Your ads are looked at and adjusted every week. Your account is checked every day.

    You do
    • Keep running your business
    • Tell us when your prices or hours change
    We do
    • Google Ads checked every day
    • Search-term mining and Quality Score work
    • Website and server checked every day
    • Backups
  4. 4
    Step 4 · Every month

    You see your numbers

    You see your tracked calls and bookings in weekly and monthly reports.

    You get
    • A weekly call report
    • A monthly report you can read in a minute
    • Calls of 30 seconds or more, counted
    • Bookings two ways, side by side: tracked by Google, and order forms in your own system

02 · Your first weeks

What happens after you say yes.

About 4 weeks from your first call to everything set up. A plan, not a promise of results. Times are what we aim for.

  1. Day 1

    A call with Nikhil

    You tell him about your business, your prices and how you take bookings today.

  2. Week 1

    Your new website

    Your website with booking and payment is built. You look at it and ask for changes. It goes live when you say yes.

  3. Week 2

    Google Maps, SEO and social pages

    Your Google Business Profile (your Google Maps listing) is set up or cleaned up. Your website is set up so Google can find it (SEO). Your social media pages are set up.

  4. Week 3

    Your ads and tracking

    Your Google Ads are built. Google Analytics and call + booking tracking are set up. You see the ads before they run.

  5. Week 4

    Everything is running

    Your ads go live after you say yes. We test each call and booking path, so your reports count them. Daily checks start.

  6. Every day

    Checks

    Your website, server and Google Ads account are checked every day. Backups run too.

  7. Every month

    Your report

    A report you can read in a minute: calls of 30 seconds or more and bookings. Plus a call report every week.

03 · The free website check

What your free check looks at.

7 areas that decide if a customer can find you, trust you and book you.

Booking & payment

  • Can customers book online?
  • Can they pay online?
  • How many taps to book?
  • Can they call you with one tap?
  • Are your prices easy to find?

Website & phone

  • Does your site open?
  • How fast is it on a phone?
  • Does it fit a phone screen?
  • Are any pages broken?

Found on Google

  • Can Google show your site?
  • Do your pages say what you do, and where?
  • Are your business details clear to Google?

Google Maps & reviews

  • Can we find your listing?
  • Your rating and number of reviews
  • Hours, photos and website link

Ads & tracking

  • Is your website counting visits?
  • Are calls tracked?
  • Are bookings counted?

Chat bot

  • Is there chat on your site?
  • Does it work on a phone?
  • Does it cover your Book or Call button?

Safe & legal

  • Does your site have the padlock?
  • When do your domain and security certificate run out?
  • Is there a privacy policy link?

We check your site from the outside, like a customer would. We never log in, fill in your forms or send you messages through your site.

04 · Example

What your check looks like.

A made-up example. Your check shows your own website.

Example · not a real business
maple-driving.example · Your website check58 / 100

Thu 29 Oct 2026, 10:40 AM Edmonton time

Booking & paymentMissing
  • Missing: Students cannot book online. They must call and wait.
  • Needs work: We could not find a way to pay online.
  • Good: +3 things are fine
Chat botMissing
  • Missing: No chat on your website.
Ads & trackingMissing
  • Missing: Calls from your website are not tracked.
Google Maps & reviewsNeeds work
  • Needs work: 4.3 stars, 18 reviews (Source: Google Maps)
  • Needs work: The newest review we can see is 7 months old.
Website & phoneNeeds work
  • Needs work: On a phone, the main content shows in 6.8 seconds. Good is under 2.5 seconds.
Found on GoogleGood
Safe & legalGood

Your website tools: website builder · booking form · no chat · Google Analytics

Every ✗ comes with a plain next step.

Checked from the outside. Results can change.

How to read your check

Each of the 7 areas gets a symbol and a word. The word always tells you the result, so you never need to tell colours apart.

  • Good
  • Needs work
  • Missing

The biggest problems come first. Then the smaller ones. Then the things that are fine.

It is short: one email, one scroll. Nikhil reads every check before it is sent.

Get my free website check